http://allaboutadvocacy.com/2009/06/30/brands-and-funnels-and-journeys/ Fri, 10 Feb 2012 11:51:14 +0000 http://wordpress.org/?v=2.6.5 http://allaboutadvocacy.com/2009/06/30/brands-and-funnels-and-journeys/#comment-23592 Josh Gilbert Thu, 02 Jul 2009 13:16:32 +0000 http://allaboutadvocacy.com/?p=392#comment-23592 Get evaluated not just noticed. That's a great way to look at it, Michiel. Get evaluated not just noticed. That’s a great way to look at it, Michiel.

]]> http://allaboutadvocacy.com/2009/06/30/brands-and-funnels-and-journeys/#comment-23591 Michiel Gaasterland Thu, 02 Jul 2009 12:55:22 +0000 http://allaboutadvocacy.com/?p=392#comment-23591 Ha! Funny. Yes, I agree: they did bury the lead. Who cares about the next marketing model. However, a report like this from McKinsey is really helpful for me. It helps me to explain to my clients that it is worth focusing your marketing communication on getting evaluated, instead of focusing it all on getting noticed. Thanks! My post: http://tinyurl.com/lpnklw Ha! Funny. Yes, I agree: they did bury the lead. Who cares about the next marketing model. However, a report like this from McKinsey is really helpful for me. It helps me to explain to my clients that it is worth focusing your marketing communication on getting evaluated, instead of focusing it all on getting noticed. Thanks!
My post: http://tinyurl.com/lpnklw

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